final boxes

The final three boxes! I'm proposing the last blue & yellow model to "consumers"! 

1. overall front mostly

2. overall from back (note that the two boxes on the outside switched places)

3. overall of proposed design

4. alternative view

5. close up of one feature capitalizing "simple"

5. another feature

Each of these designs was designed with a word in mind to represent. The blue and yellow represents "comfort." To make it approachable and human, I included handwriting. The other font used (Neutra) is clearly more computer generated, yet holds a retro style, most clearly seen in all caps. The color choice was also intentional. Gold and light blue are both welcome and safe. The third box (on the first picture), which includes green and maroon represents "energy." This is most clearly executed through the disorder of the text (no grid/some entire bodies of text tilted) and the static on the page. I also used black to bring a bold presence. There is little consistency between the order of text, other than the font. It represents spontaneity and movement. My last design (the far left on the first picture) represents "refinement." This design is the most minimal and clean out of the three. I used a peach as my only color paired with black. Though hand-generated font doesn't typically come to my head when I think about refinement, my black watercolor font isn't overused, adding a bit of flavor to the box. This box has more alignment and consistency between bodies of text. My second font (Univers 57 Condensed) is applied in all caps. Because it's thin, it reads as more informational and minimal. There aren't extra details to the shape of the letters. 

Thank you! 
I will likely add more photographs soon of the other two designs, so you can get a clearer look at the details of those.